Search Engine Optimization (SEO): This involves the process of optimizing your website to rank higher in search engine results pages (SERPs), thereby increasing the amount of organic (or free) traffic your website receives. SEO not only includes website adjustments but also involves strategies like content marketing to provide valuable information to your audience.
Content Marketing: As the saying goes, “Content is King.” The creation and promotion of content assets are done to generate brand awareness, traffic growth, and customer engagement. Content can be in the form of blogs, videos, ebooks, webinars, and more.
Social Media Marketing: This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Social media platforms commonly used include Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email commonly used to promote content, discounts, and events, as well as to direct people toward the business’s website.
Pay-Per-Click (PPC): This is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google Ads is a common PPC platform, but social media channels like Facebook also offer PPC advertising options.
Affiliate Marketing: This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Analytics and Data: One of the defining features of digital marketing is the capacity for measuring and analyzing data. With digital marketing, you can track the ROI of virtually any aspect of your marketing efforts using analytics software like Google Analytics.